Roald van Wyk is a VP, Sr Group Creative Director at SapientRazorfish New York, where he oversees campaign creative, strategy and content development for several of the agency’s East Region clients, including Mercedes-Benz, Trojan, Clinique, Walmart and Hellman’s.
He has over 20 years of global experience in advertising and digital marketing, creating cross-cultural integrated campaigns for brands like Heineken, Nokia, Audi, HSBC, Levi’s, Domino's, Cartier - among others.
He started his career in Cape Town and went on to hold creative positions in Amsterdam, Singapore, Tokyo, Oslo and New York. Prior to joining SapientRazorfish he served as CMO of Tone, a mobile technology start-up that connected remote communities with mobile data via a sponsored platform. This involved working closely with the US State Department, NGO’s, global brands and mobile carriers around the world.
His scope of expertise includes global 360 campaigns, branded content, integrated strategy, digital platforms, cross cultural partnerships, photography and design. At SapientRazorfish he established the Connected Content Studio in the and is helping to implement the model across the network.
He is the co-founder of DN-8, a volunteer based creative collective developing sustainable solutions through partnerships.
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