Roald van Wyk is a Group Creative Director at Razorfish New York, where he oversees creative work for several of the agency’s East Region clients, including Mercedes-Benz. With 20 years of global experience in advertising and digital marketing, he has a track record of creating cross-cultural integrated campaigns for brands like Heineken, Nokia, Audi, HSBC, Levi’s, adidas, Cartier and Gilt - among others. Roald started his career in 1996 at Ogilvy in Johannesburg and went on to hold creative positions in Amsterdam, Singapore, Tokyo, Oslo and New York. Before joining Razorfish he served as Chief Marketing Officer of Tone, a mobile technology start-up crossing the digital divide around the world. Prior to that, he held the position of Executive Creative Director of Berlin Cameron where he managed creative for Stoli Vodka, the Gilt Group, Vimeo and Capital One. His scope of expertise includes digital strategy, branded content, mobile platforms, photography and design.