US Freeskiing Brand Identity
FCB New York

We pitched and won the assignment to create a new brand identity for the US Freeskiing Team. Freeskiing is a new Olympic sport and discipline and was part of the Winter Olympics in Sochi that year.


We worked closely with the athletes and their corporate sponsors to incorporate the new branding.

I was the GCD on the project working with designers Yego Moravia and Johnny Por Taing.

A mobile app connected fans
to their favorite athletes with custom content.

We worked the official sponsors to help design apparel.