Roald van Wyk is the Chief Creative Officer of MXM.
He is responsible for leading the agency’s creative efforts and overseeing more than 130 creative employees across the United States. He will also serve as a key member of the MXM Executive Leadership Team.
Van Wyk joins MXM from SapientRazorfish, where he served as VP Senior Group Creative Director and was responsible for leading accounts including Mercedes-Benz USA, Clinique for Men, Trojan and Walmart. He is also credited with launching SapientRazorfish’s Connected Content Studio which combines creative, strategy, production, data and technology into one team.
Van Wyk’s career spans four continents and includes serving in senior-level positions for world-leading agencies and top brands.
He started his career in Cape Town over 21 years ago and went on to hold creative positions in Amsterdam, Singapore, Tokyo, Oslo and New York.
Prior to SapientRazorfish, van Wyk was the CMO of Tone, a New York-based firm that extended mobile broadband to remote unconnected communities in Southeast Asia, India and Africa. While at Tone, van Wyk worked closely with the U.S. State Department, NGO’s, global brands and mobile carriers around the world to form partnerships designed to have tangible impacts. One of the initiatives, mFish connected rural fisherman to a global sustainable network.
Previous to Tone, he served in a number of senior-level positions including: Executive Creative Director at Berlin Cameron; Group Creative Director, SVP at FCB Global; and Creative Director, VP of Publicis Modem.
Senior VP Group Creative Director
CMO / CCO
Executive Creative Director
SVP Group Creative Director
VP Creative Director
World Mobile Studios
Co-Founder / Chief Creative Officer
TOKYO & SINGAPORE
Sr Art Director & Creative Director
TBWA Hunt Lascaris