Gilt GROUPE
Berlin Cameron New York

A 360 global campaign bringing to life the Gilt Flash Sale with a simple insight: Everyone can own an affordable piece of designer fashion if they ready for our sale.

 

This is their new 360 brand campaign that I worked on with my partner Kim Devall directed by Chris Sweeney.

 

Gilt is an online shopping website based in the United States. The Gilt Groupe was founded in 2007 and has over 6 million members. It is a luxury fashion brand built on a "flash sale" model that gives members exclusive access to high-end designer items at a considerable discount. New sales start every day at noon on Gilt.com, and members have to act quickly before the limited pieces sell out. Gilt challenged us to create a fun, memorable campaign that would increase awareness of the brand and drive (free) membership and sales.

 

LAUNCH VIDEO

The Campaign launched on Instagram which was a first.

We created a special sale around the clothing in The Chase

The Chase continued in banners at noon everyday.