Roald van Wyk is the Chief Creative Officer of MXM and a Managing Director at Accenture Interactive. He is responsible for leading the agency’s creative efforts and overseeing more than a 100 creative employees across the United States including New York, LA, Detroit and Des Moines.
He serves as a key member of the MXM Executive Leadership Team.

Van Wyk joined MXM from SapientRazorfish, where he served as VP, Senior Group Creative Director and where he was responsible for leading Mercedes-Benz USA, Clinique for Men and Trojan. He was part of the Publicis Walmart team. He is credited with launching SapientRazorfish’s Connected Content Studio which combines creative, strategy, production, data analytics and technology into one team.

Van Wyk’s career spans four continents and includes serving in senior-level positions for world-leading agencies and top brands. He started his career in Cape Town over 23 years ago and went on to hold creative positions in Amsterdam, Singapore, Tokyo, Oslo and New York.

Prior to SapientRazorfish, van Wyk was the CMO of Tone, a New York-based technology firm that extended mobile broadband to remote unconnected communities in Southeast Asia, India and Africa. While at Tone, van Wyk worked closely with the U.S. State Department, NGO’s, global brands and mobile carriers around the world to form partnerships designed to have tangible impacts. One of the initiatives, mFish connected rural fisherman to a global sustainable network.

Previous to Tone, he served in a number of senior-level positions including: Executive Creative Director at Berlin Cameron; Group Creative Director, SVP at FCB Global; and Creative Director, VP of Publicis Modem and JWT.

 

Creative Projects

Connected Content Studio

Branded Content / Social Media

mFish

Mobile Platforms / UX / UI / Content

Clinique for Men

360 Campaign / Influencer Partnerships

Gilt

360 Campaign

Mercedes-Benz

Social Media / Experience

Tourism Jaimaca

TV / Print / OOH / Social / Mobile

6x6 Women in Action

Documentary / Activations

Nokia

Global TV / Print / OOH / Viral

Vimeo


Experience

NEW YORK

Accenture Interactive / MXM
Chief Creative Officer / Managing Director

SapientRazorfish
Senior VP Group Creative Director

Tone 
CMO / CCO

Berlin Cameron
Executive Creative Director

FCB
SVP Group Creative Director

Publicis Modem
VP Creative Director

JWT
Creative Director

 

 

OSLO

World Mobile Studios
Co-Founder / Chief Creative Officer

TOKYO

Bates Asia
Creative Director

SINGAPORE

Bates Asia
Sr Art Director

AMSTERDAM

BLRS
Art Director

CAPE TOWN

TBWA Hunt Lascaris 
Art Director


Industry Skills

Industry Experience

Global Integrated Campaigns

Branded Content

Digital Marketing & Design

Social Media

Mobile Platforms & Marketing

Creative Concept Development

eCommerce

Content and Strategy

Digital Transformation

Grassroot Activation

UX

Responsive design

Corporate Identity

Art Direction & Design

CRM & Email Marketing


Financial

Insurance

Automotive

Entertainment

Fashion

Beverages

Technology

Travel & Hospitality

Energy

CPG

eCommerce

Pharmaceutical

Health/Wellness

Nonprofit / NGO

Quick Service Restaurants

Airlines

Mobile Carriers / Operators

Logistics