Roald van Wyk is the Chief Creative Officer of MXM.

He is responsible for leading the agency’s creative efforts and overseeing more than 130 creative employees across the United States. He will also serve as a key member of the MXM Executive Leadership Team.

Van Wyk joins MXM from SapientRazorfish, where he served as VP Senior Group Creative Director and was responsible for leading accounts including Mercedes-Benz USA, Clinique for MenTrojan and Walmart. He is also credited with launching SapientRazorfish’s Connected Content Studio which combines creative, strategy, production, data and technology into one team.

Van Wyk’s career spans four continents and includes serving in senior-level positions for world-leading agencies and top brands.

He started his career in Cape Town over 21 years ago and went on to hold creative positions in Amsterdam, Singapore, Tokyo, Oslo and New York.

Prior to SapientRazorfish, van Wyk was the CMO of Tone, a New York-based firm that extended mobile broadband to remote unconnected communities in Southeast Asia, India and Africa. While at Tone, van Wyk worked closely with the U.S. State Department, NGO’s, global brands and mobile carriers around the world to form partnerships designed to have tangible impacts. One of the initiatives, mFish connected rural fisherman to a global sustainable network.

Previous to Tone, he served in a number of senior-level positions including: Executive Creative Director at Berlin Cameron; Group Creative Director, SVP at FCB Global; and Creative Director, VP of Publicis Modem.  

 

 

Creative Work

Connected Content Studio

Branded Content / Social Media

mFish

Mobile Platforms / UX / UI / Content

Clinique for Men

360 Campaign / Influencer Partnerships

Gilt

360 Campaign

Mercedes-Benz

Social Media / Experience

Tourism Jaimaca

TV / Print / OOH / Social / Mobile

6x6 Women in Action

Documentary / Activations

Nokia

Global TV / Print / OOH / Viral

Vimeo


Past Experience

NEW YORK

SapientRazorfish
Senior VP Group Creative Director

Tone 
CMO / CCO

Berlin Cameron
Executive Creative Director

FCB
SVP Group Creative Director

Publicis Modem
VP Creative Director

JWT
Creative Director

 

 

OSLO

World Mobile Studios
Co-Founder / Chief Creative Officer

TOKYO & SINGAPORE

Bates Asia
Sr Art Director & Creative Director

AMSTERDAM

BLRS
Art Director

CAPE TOWN

TBWA Hunt Lascaris 
Art Director