Kentucky Fried Cruelty | The Cricket Club of New York
In 2007 my partner David Ekholm and I worked with director Scott Corbett on a pro-bona brief for PETA.
While early viral video went handy-cam, we went “Lawrence of Arabia” widescreen, long-form like a movie scene. Designed to pique curiosity instead of preach, the ambiguous web films drove to a site where people learned what their chicken went through before it went in a bucket. The films not only quote unquote “creeped out” people enough to get them talking online, but found their way onto a Cannes seminar reel entitled Radical Advertising – without any PR push no less. It was meant to air during the 2008 Superbowl but was banned by FOX. Herman Vaske showed it at Cannes as part of his Radical Advertising Talk in 2008 and I was interviewed by Herman for his movie The Radical Gardner. It received a finalist at Cannes, was featured in Shots, Archive and all the major online publications.