In 2000 I moved to Singapore. Here I worked on the global Nokia business for over 3 years before moving to Tokyo to help build the brand in Japan as the Creative Director. In Asia alone, we were speaking to over 2 billion people. We had to create smart visual concepts that worked across a very diverse region. We produced work with directors and photographers in Germany, South Africa, Malaysia, Australia, Holland and New Zealand. What follows is selection of some of the work.
The Nokia 3650 was the first phone with a digital video camera. Mobile viral videos were born.
For this spot we used an animatronics cat that looked so convincing that the client pulled the ad before it aired. It then leaked onto the web and became one of the top 5 viral spots of 2002/3. So basically my partner Howard Collinge and I inadvertently created the web's first viral cat video. It remains one of the top viral cat videos online and has taken on a new life of it's own with the advent of Youtube.
It was featured in Catvertising
The Diving Board spot was part of the same campaign that ran.
The print was shot in Hamburg and Berlin by Uwe Deutmann