Gilt is an online shopping website based in the United States. The Gilt Groupe was founded in 2007 and has over 6 million members. It is a luxury fashion brand built on a "flash sale" model that gives members exclusive access to high-end designer items at a considerable discount. New sales start every day at noon on Gilt.com, and members have to act quickly before the limited pieces sell out. Gilt challenged us to create a fun, memorable campaign that would increase awareness of the brand and drive (free) membership and sales.
The Campaign launched on Instagram which was a first.
We created a special sale around the clothing in The Chase
The Chase continued in banners at noon everyday.